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  07 Jun 99 - reuse directory; investment forum; Earth Day 2000
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-- A project of the National Waste Prevention Coalition 
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Forum archive:  http://www.reuses.com/nwpcarchive
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>From Roger Guttentag, consultant and writer, Harleysville, PA:

This message is in response to Thor Peterson's 6/4/99 posting regarding his
development of an online reuse directory for Seattle Public Utilities.

1. It sounds as though the organization of the reuse directory will be
driven by product category.  If that is correct, you should realize that not
every user will recognize the product category they need, or they may have a
reuse need that won't fit one of your categories.  The best approach, I
think, is for the top-level site organization to be driven by specific
action categories that are easy to understand and apply.  One example could
be text that says "Click here if you want to:" - with the choices being:
	A. Buy a reusable product
	B. Pick up free reusable products
	C. Sell a reusable product
	D. Donate a reusable product
	E. Repair a reusable product
After the user makes his/her selection, they can be given a choice to either
select a specific product category (e.g. appliances) or browse the section's
resources.  The latter choice is for those users who may want to know what
their general options are or are just engaging in recreational
bargain-hunting activities.

2. As far as reuse resources are concerned, in addition to the usual
suspects such as second-hand retailers and repair shops, others to consider
would be a variety of Internet based resources such as:
	A. Free classifieds
	B. Barter or swap exchanges
	C. Auction sites
	D. Web sites devoted to do-it-yourself information

3. Another type of resource that would be helpful would be a listing of
non-profit or educational organizations that accept donations of specific
usable products (e.g. office supplies, building materials, electronic
products, etc.) 

4. I would go easy on trying to pack the site with too much information
relating to what I would call environmental trade-off issues, and I would be
careful in its placement on the site so that its presence does not obstruct
the site's main purpose, which is to promote product reuse.  Frankly, I am
not even sure if providing a lot of information on ancillary energy or
resource efficiency issues, for example, will lead to better decisions by
the individual user. I think simple, defensible rules of thumb would be
better.  For example, I purchased an older used lawn tractor for lawn
mowing.  Perhaps the newer models are more energy efficient and less
polluting.  However, I just assumed it was environmentally better (as well
as cheaper) to keep an older machine in service.  Maybe I'm wrong but I
really did not have the time or patience to figure out precisely which
purchase would be, on the whole, environmentally better.  However, if I had
some simple guideline to follow such as:  On the basis of total
environmental impact, avoid the following lawn tractor models built before
19__  - then it would be easier for me to make a purchasing decision.

5. With respect to repair shops, it's really not that hard to find repair
shop listings - especially for users who can find information online.  The
much bigger issue concerns reliability and honesty.  The repair industry
often has severe public relations problems with respect to its commercial
integrity.  For example, one of the favorite stories that news organizations
like to run is the auto or appliance repair sting where a product with a
known and very simple-to-correct problem is brought to a shop to see if they
find it or concoct some fantastic costly repair story.  These stories get
aired because the news service always manages to find one or more repair
businesses who engage in unethical practices.  This, unfortunately, creates
a high degree of consumer suspicion and doubt for the product repair
industry, and I am sure that a lot of products (though I don't know what
percentage) are not repaired simply because of these concerns.  It would be
great if there was a way that a repair establishment's business integrity
could be certified, and that certification was the basis for then being
listed on your site.  That alone, I'm certain, would drive a lot of traffic
to the site.  

6. With respect to reuse, it would be helpful to have short factsheets about
how to buy certain kinds of high-end reusable products such as appliances,
electronics or even cars.  

Sincerely,
Roger Guttentag
Phone: 215-513-0452
E-mail:  rgutten ( AT ) concentric ( DOT ) net

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Excerpted from message from Moira DeRosa, U.S. Environmental Protection
Agency Region 9, San Francisco:

The deadline has been extended to June 12 for submitting applications for
the Western Recycling Investment Forum, to be held in Irvine, CA, on July
12, 1999.

Do you have a great business idea to collect, process, manufacture or sell
products with recycled or reused materials, including compost, and plan to
operate in the Western United States, but lack money?  If you are an
expanding or start-up recycling or reuse business, with a complete business
plan and a strong management team, we would like to hear from you.  Eligible
businesses seeking $50,000 to $5 million in investor-based debt equity will
have the opportunity to present their business plans to investors and/or
exhibit at the forum.  For more information, call Linda Christopher or Coy
Smith at 415-561-6530 or see the Internet website at:
http://www.materials4future.org/investapp.html

The Western Recycling Investment Forum is sponsored by the U.S. EPA Region 9
and the California Integrated Waste Management Board.

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Excerpted from a message from the Earth Day Network, Seattle, WA:

For information on the international plans for Earth Day 2000, see our
website at:  http://www.earthday.net/worldwide/index.html
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