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17 Sep 99 - social marketing; zero waste video ** WASTE PREVENTION FORUM ** -- A project of the National Waste Prevention Coalition -------- Forum archive: http://www.reuses.com/nwpcarchive ------------------- >From Doug McKenzie-Mohr, environmental psychologist, Fredericton, New Brunswick, Canada: The cornerstone of sustainability is behavior change. Programs to promote waste reduction, water and energy efficiency, or transportation changes all face the difficult challenge of changing public behavior. Further, these programs must maintain changes in behavior over time. Traditionally, attempts to promote behavior change that foster sustainability have relied upon providing information. Underlying these programs is the belief that changing attitudes and raising knowledge will affect behavior. Unfortunately, numerous studies now document that providing information alone rarely changes behavior. Community-based social marketing has emerged over the last several years as an attractive alternative to information-intensive programs. The following website provides a variety of resources to assist program planners in utilizing community-based social marketing to foster sustainable behavior: http://www.cbsm.com Briefly, this site includes the following resources: - an online guide to fostering sustainable behavior. This guide provides detailed information on how to utilize community-based social marketing to design environmental programs that effectively change behavior and then maintain those changes over time; - a searchable database of nearly 1,000 academic articles on fostering sustainable behavior; - a discussion forum for sharing information and asking questions of others; - a searchable database of graphical examples of community-based social marketing; and - a database of 37 case studies. Approximately 5 new cases are being added each week. Please consider forwarding information about this site to colleagues who might be interested. E-mail: dmm [AT] cbsm [DOT] com -------------------- Excerpted from an e-mail from Bill Sheehan, Athens, GA, GrassRoots Recycling Network (from the GreenYes listserv, forwarded by Bill Reed): Paul Connett's Zero Waste video is virtually done! I just viewed a beta version and it is OUTSTANDING -- doubly so considering it was done on a very low budget! The video contains interviews with over a dozen recycling experts taped during and after the California Resource Recovery Association conference in San Francisco in June. It is overlaid with lots of interesting stills and video snips. It really conveys a sense of excitement, immediacy and practicality about recycling, reuse, deconstruction, sustainability and zero waste. At 60 minutes, it is a bit long for the average person on cable TV, but perfect for elected officials, policy makers, recyclers and grassroots activists looking seriously for alternatives to local landfill or incinerator proposals. There is so much great material that it will be easy to make one or two shorter films for the general public. Paul is going to finish the video this weekend so that we can bring order forms and a sample copy to the National Recycling Congress in Cincinnati, where it will be for sale at the GrassRoots Recycling Network's booth (also by mail, of course). Price is $25, with a discount for students, low income people and local grassroots activists. E-mail: zerowaste [A T] grrn [D O T] org - end -