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  25 Jan 00 - irony; kid stuff; McDonald's; postal rates; websites
	**  WASTE PREVENTION FORUM  **
-- A project of the National Waste Prevention Coalition 
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Forum archive:  http://www.reuses.com/nwpcarchive

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>From Heather Sandner, North Carolina Division of Pollution Prevention and
Environmental Assistance, Raleigh, NC:

Sunday I read an article in the New York Times about new housing being built
on Mercer Island near Seattle.  The article said that these new,
7,000-plus-square-feet homes average nearly a million dollars each.  Who is
buying these monstrosities?  Young couples and empty-nesters who have cashed
in their stock options with the Microsofts and Dot-Coms of the world.  This
is not an isolated phenomenon, either.  Here in the Triangle region of North
Carolina, developers are building huge, expensive homes on every patch of
accessible, open land they can get their greedy hands on.

In the face of this unprecedented explosion of building and conspicuous
consumption, why are we spending our time rallying the public about the
virtues of recycling aluminum cans and cloth vs. paper plastic bags?  The
amount of energy and resources saved by recycling the few materials
generated by the average household each year pales in comparison to the
amount of waste generated, energy consumed, and resources lost with the
tens-of-thousands of luxury homes sprouting up everywhere, and the
materialistic lifestyles evolving to fill them.  Picture the irony of the
brand-new 1,000-square-foot kitchen fully equipped with over-sized
commercial appliances, exotic hardwood cabinetry, huge windows overlooking
the in-ground swimming pool, and on the Italian marble counter sits one of
those plastic-bag-drying whatcha-ma-callits.  We are losing sight of the
forest through the ever-dwindling number of trees!  Who cares if Starbucks
coffee is served in a cup with a recycled-paper sleeve if the person buying
it lives in a house the size of an airplane hanger built on a golf course
(formerly a cow pasture), drives a Mercedes SUV, and commutes 50-plus miles
to work and back!

Just needed to get that off my chest. Thanks.

E-mail:  heather ( DOT ) sandner ( AT ) ncmail ( DOT ) net

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>From Christine Byrch, Waste Management Unit, Christchurch City Council,
Christchurch, New Zealand:

Our council has the opportunity to contribute to an interactive science and
technology exhibition for school children on the topic of waste
management/waste minimisation.  I would like to include a lesson about the
importance of shopping - how to make consumer choices to reduce/avoid waste
- and thought it would be really cool to incorporate this into a computer
game or quiz.  This would require a lot of work, so I wondered whether
anyone had already done something similar that I could use?  Or whether
anyone had any other cool computer games about waste that would appeal to
school children that they wouldn't mind sharing?

E-mail:  Chris [D O T] Byrch [A T] ccc [D O T] govt [D O T] nz

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Excerpted from "The Greening of McDonald's," an article by Scott Allen in
the 1/24/00 Boston Globe (forwarded by Stephen Long):

With 12,500 McDonald's restaurants in the United States, most Americans live
within three miles of one. McDonald's waste problem had gotten so bad in
1989 that he company proposed installing incinerators at restaurants to burn
trash, rather than having it hauled away. Instead, the restaurant chain has
reduced waste by more than 30 percent over the past decade, mostly by making
subtle changes in the way the food is packaged. In April, the company
expects to announce a timetable for cutting energy use by 10 percent at its
12,500 restaurants.

McDonald's waste prevention successes include:
- "Happy Meal" bag contains 20 percent less paper, and is made from recycled
paper. Brown bags have not been treated with chlorine, which can be toxic to
fish and other animals near paper mills.
- Straws are 10 percent lighter, and napkins are one inch shorter.  These
two measures have eliminated two million pounds of waste annually.
- The "Big Mac" sandwich no longer comes in a polystyrene shell, but in a
specially-designed paper box that is half the weight of most fast food
boxes. And the company insists that none of its beef was raised on cleared
Latin American rainforest land, a common rumor of the past.
- French fry cartons are one-quarter inch shorter. 
- Sundae cups are lighter and thinner.
- Plastic serving tray is lighter and contains 40 percent recycled plastic.
(McDonald's has spent $3 billion on recycled materials since 1990, making it
one of the leading purchasers of recycled material in the U.S.)

The entire article can be found at:
http://www.boston.com/dailyglobe2/024/science/The_greening_of_McDonalds+.shtml


(Note from Tom:  I highly recommend the full article.  It does a great job
of covering the good things McDonald's has done, along with the concerns
over issues such as the environmental problems with fast-food hamburgers in
general, and the claim that McDonald's locations have encouraged sprawl.

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The next two postings are in response to the recent messages about postal
rates and unwanted mail:

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>From David Wollner, BRING Recycling, Eugene, OR:

The Postal Service does distinguish between commercial bulk mailings and
nonprofit bulk mailings. They have a special nonprofit rate that is a bit
below the other rate and is given to groups who have provided bona fides of
their nonprofit status.

E-mail:  bring ( A T ) efn ( D O T ) org

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>From Renee Kimball, waste prevention advocate, Portland, OR:

Regarding sending back unsolicited/unwanted bulk mailings:  Unfortunately,
if it is mailed at bulk rate, YOU have to pay the postage back.  You can't
just write on it "Return to Sender."  However, flagrant abusers of direct
mail nearly always include an envelope for your reply.  You would be AMAZED
how heavy you can make those envelopes when you send them back, if you catch
my drift.

E-mail:  rrrRenee [AT] aracnet [DOT] com

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The next two postings are in response to the 1/21/00 posting from Ellen
Harrison seeking good "how-to" waste prevention sites (focusing on things
people can do at home): 

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>From Brian Foran, California Integrated Waste Management Board, Sacramento,
CA:

The California Integrated Waste Management Board maintains several Web pages
that you might want to link to for your "Greener at Home" Web site.  Most of
the Web pages are included under our Web page "Waste Prevention at Home":
http://www.ciwmb.ca.gov/WPW/Home/default.htm.  Topics
include:
* Grasscycling  http://www.ciwmb.ca.gov/organics/grasscycling/
* Holidays and parties http://www.ciwmb.ca.gov/publiced/holidays/default.htm
* Home composting  http://www.ciwmb.ca.gov/organics/homecomp/ 
* Reducing junk mail  http://www.ciwmb.ca.gov/WPW/Home/junkmail.htm
* Worm composting  http://www.ciwmb.ca.gov/organics/worms/
* Xeriscaping  http://www.ciwmb.ca.gov/organics/xeriscaping/

Since this is public information, you can link to any of it without seeking
permission.

E-mail:  bforan ( AT ) CIWMB ( DOT ) ca ( DOT ) gov

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>From Carl Hursh, Pennsylvania Department of Environmental Protection:

Pennsylvania has a regular half-hour TV show produced monthly on various
environmental topics.  It's called GreenWorks for Pennsylvania, and it has
dealt with recycling issues in three episodes.  The most recent "feature" is
a "Buy Recycled" show, its second.  The show can be viewed on line through
the http://www.GreenWorksChannel.org site using RealPlayer, a free download.
The GreenWorksChannel is said to be the largest web repository of
environmental videos.  

I realize the focus of this forum is on waste prevention - we hope that
topic can be covered on a future show.

E-mail:  Hursh (D O T) Carl (A T) dep (D O T) state (D O T) pa (D O T) us
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