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  07 Apr 00 - take-backs; electronics; climate change; simplicity; garage sale; stores; old buildings
	**  WASTE PREVENTION FORUM  **
-- A project of the National Waste Prevention Coalition 
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Forum archive:  http://www.reuses.com/nwpcarchive

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>From Brian Fuller, Oregon Department of Environmental Quality, responding to
the 4/4/00 posting of the Associated Press article where Alec Rosen, a
spokesman for Apple Computer, is quoted as saying, "I don't think that
(product take-back legislation) is realistic. It's about as realistic as
Detroit being responsible for taking cars back.": 

After just attending the Products and the Environment Northwest Conference
in Seattle, I have to respond to Alec Rosen's comment.  Didn't the European
Union just pass legislation requiring auto manufacturers to take back their
vehicles?  I'm sure Apple has to deal with the many take-back and
stewardship programs in Europe, Asia and Canada.  

E-mail:  FULLER [DOT] Brian [AT] deq [DOT] state [DOT] or [DOT] us

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Excerpted from a posting on the Reuse Development Organization (ReDO)
listserv:

A workshop, "Electronics Innovations - Solutions, Strategies, & EPR
(Extended Producer Responsibility) for E-Waste," will be held April 28,
2000, from 8 a.m. to 4:30 p.m. at the Mountain View (CA) City Hall Council
Chambers, near San Jose. 

It will be hosted by: Materials for the Future Foundation; the Repair,
Resale and Reuse Council of the California Resource Recovery Association
(CRRA); Silicon Valley Toxics Coalition; and the Electronics Responsibility
Initiative Task Force.  Sponsors include Alameda County Waste Management
Authority, City of Mountain View and City of San Francisco. 

Goal of the Workshop:  To develop a menu of actions that will stimulate EPR
in the design and disposal of computers and electronics, including local
purchasing resolutions, city ordinances and purchasing guidelines, and state
and federal legislation such as landfill bans, take-back programs and
chemical or product substitution.  Ideas from this workshop will become the
blueprint for working collaboratively to establish more EPR programs in
California and in the United States.

The registration fee is $35. For more information, contact CRRA by e-mail at

crra [AT] aol [DOT] com or by phone at (916) 441-2772.

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Excerpted from message from Christine McCoy, National Recycling Coalition
(NRC), Alexandria, VA:

The first online discussion for the NRC Source Reduction Forum's Climate
Change and Waste Program will take place on Tuesday, April 11th, at 3 p.m.
Eastern Standard Time. The program's online forum offers two ways in which
you can seek assistance on issues related to climate change and waste
reduction. The first is through an online message board where you can post
questions for our panel of experts and others to answer when they visit the
Climate Change and Waste Reduction webpage. The other option is to log on to
our real-time online discussions that will be held at a predetermined date
and time over the next six months. The topics to be addressed during the
online discussions will include the following: 
1. Why Climate Change is Relevant to Recycling and Waste Prevention
Professionals. 
2. Climate Change Impacts of Recycling and Waste Prevention. 
3. Calculating Reduced Greenhouse Gas Emissions Resulting from Recycling. 
4. Calculating Reduced Greenhouse Gas Emissions Resulting from Waste 
Prevention. 
5. Using the EPA "WARM" Software.
6. Integrating Waste Reduction into Climate Change Action Plans. 

To access either of the program's online forum options, please visit the
program webpage at: 
http://www.nrc-recycle.org/programs/climchange/climchange.htm 

Since there have been some difficulties with firewalls and other technical
issues related to the online forums, we STRONGLY encourage you to test the
online forum and your ability to enter both the message board and discussion

features. Unfortunately, we will not be able to provide technical assistance
once the real-time online discussions begin. If you have any questions,
please feel to contact me directly at 703/683-9025. 

E-mail:  ChristineM [A T] NRC-Recycle [D O T] org

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>From Susan Salterberg, Simple Living Initiatives, Center for Energy and
Environmental Education, University of Northern Iowa, Cedar Falls, IA:

I meant to send this op-ed piece, written by Vicki Robin of the New Road Map
Foundation, to the listserv a few weeks ago when the discussion on
simplicity occurred.  I forgot then, but here it is now.
 
SIMPLICITY IS NOT FOR SALE
By Vicki Robin

Watch out. Marketing double-speak is hitting a new high (or low, depending
on your point of view). Time Inc., recognizing a trend, is launching on
March 27 a new magazine for the harried called RealSimple. They have
cleverly reworked the perennial insight of "less is more" into "Do less.
Have More." -  replacing the true grit of the first with yet another
engraved invitation to self-absorption.

What's the harm? It's a free country. "Simplicity" is just a word. Words
belong to everyone. If someone wants to call a soap "joy", a tampon
"freedom" or underwear "love", why do I find myself bristling when a
magazine wants to commandeer "simplicity" and "reality" to sell Gap clothes
and Cadillac cars (over half the magazine is devoted to ads)?

Really, shouldn't I be flattered that the kind of shedding of excess I've
been promoting for 2 decades has now hit the jackpot? Shouldn't I declare
victory that simplicity is now mainstream, not marginal? Shouldn't I even be
busy writing articles for RealSimple rather than biting the hand that may
feed common sense to millions? I mean, the thought that time-starved
house-and-office wives might commune with their inner lives after commuting
from their harried lives is really quite wonderful. It is.  Why, then, do I
cringe when Madison Avenue starts selling "simplicity"?

It's because words are important. Words mean something. They are alive,
almost as alive as flowers and forests and finches. They make up the DNA of
our living culture. Marketers muck with the genetic material of our souls
when they manipulate our emotions by appropriating the very language we use
daily to express our highest aspirations and deepest desires. So, sorry
folks. I'm drawing the line. I'm declaring a quixotic war on the language
looters. I'm arching myself backwards in those canyons of skyscrapers
where the best minds of our generation are writing ad copy, and I'm shouting
out a big "Yoo hoo.  You can't have 'simplicity' to sell your stuff."

Simplicity isn't something you buy. You create it by chipping away the
unreal, the useless and the meaningless until, like Michaelangelo's David,
you are left with a life that is breathtakingly beautiful. Simplicity is
about loving something more than you love "more." It isn't yours by buying a
car or a laptop computer or a cigar or a spa-vacation. 

In fact, simplicity is far more challenging and rewarding than anything
e-commerce can offer. It's about "living simply that others may simply
live." It's not about having more and doing less. Just the opposite. It's
about "having less and being more" - more quiet, more honest, more
compassionate, more real. 

Oh dear. Real.  There's another word headed for oblivion as marketers co-opt
it to sell magazines and, you guessed it, cars. Real isn't something you
buy. It's, well, real. It's like the breath that sustains you. The blood in
your veins. The soul that remains once everything else is indeed shed.

And yes, in case you were wondering, RealSimple is also dispensing soul in
easy-to-swallow insight bites.  Hello! No one can sell you your soul. It's
yours already. Sure, soul work can go more smoothly in certain
circumstances. Quiet. Solitude. Nature. Other seekers. Inspiring teachers.
Access to these, in today's world, might mean spending a bit of money. 

But souls light up just as often in bad times. Achieving equanimity amidst
gridlock, crises and loss often expands the soul in ways that don't
disappear the Monday morning after that high-buck vision quest. For peace of
mind, watch your breath go in and out. Watch your desires rise and fall.
Talk to God. And watch your pennies to see if spending them is getting you
any closer to an authentic life. 

So watch out for the side-show barkers dressed up like Martha Stewart who
promise to simplify your life for a pretty penny. It's like thinking that a
cell phone will simplify your life and then finding that everyone can find
you 24/7. It's like buying a palm pilot and losing hours trying to figure
out all its features. It's like getting on-line while you are exercising to
do your e-mail and web searches. Simplicity is slow. It's a bit shy, coming
out only in moments of silence, solitude and sanity. You can't get it at the
mall. You won't find it on the web. And it sure won't flutter out of an
advertising loaded magazine like a bounce-back post card for a free trial of
the latest "beautiful you" hair rinse. 

So what's my prescription for simplicity? First, if you must now see the
real RealSimple, glance through it at the magazine stand but get it at the
library. Second, ask yourself what really matters to you, and then coil your
life around it and don't let go. Third, tell your children Seuss-like tales
of the loony language looters and teach them to know the difference between
needs, wants and advertising-induced desires.

"Real" and "simple" cost nothing more than attention to our beautiful world.
Can you "buy" that?

- Vicki Robin is co-author with Joe Dominguez of "Your Money or Your Life,"
president of the New Road Map Foundation (http://www.newroadmap.org) and on
the board of the Center for a New American Dream (http://www.newdream.org).

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Excerpted from an article by Dorlene Russell, City of Sunnyvale, in the
March, 2000, Waste Age (forwarded by Karen Hamilton):

Sunnyvale, in the Bay Area of California, is a city of 130,000 residents.
For the past eight years, the City of Sunnyvale has sponsored a city-wide
garage sale each spring.  In 1999, 2,290 households participated.  Based on
past quantities sold at an average-sized sale, sellers sold an estimated
total of 229 tons of materials in 1999.  

The city pays for the promotion of the event.  Residents hold the
participating sales at their homes and keep their proceeds.  The city's
expenses, for advertising and staff time to coordinate the event, were about
$10,000 in 1999.  There are a number of partners who assist with promotion,
including the Sunnyvale Chamber of Commerce, 7-Eleven, Goodwill Industries
and Coldwell Banker.

For information, contact Rich Gurney, recycling coordinator, City of
Sunnyvale, by e-mail at rgurney (AT) ci (DOT) sunnyvale (DOT) ca (DOT) us or by phone at (408)
730-7277.

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Link to a great article on used building materials stores in the Seattle
area, by Rob Carson in the 4/2/00 Tacoma News Tribune (forwarded by Bill
Smith):

http://www.tribnet.com/  Click on "Search" near the top of the page, and
search for:  Salvaged Values

Article includes tips for shopping for used building materials.

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Link to a fascinating article on the challenges of renovating old buildings,
by Adam Katz-Stone in the 4/3/00 Baltimore Business Journal (from the ReDO
listserv): 

http://www.amcity.com/baltimore/stories/2000/04/03/focus1.html
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