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  18 Jun 01 - expert panel; credit card mailings; magazines; schools contracts
        **  WASTE PREVENTION FORUM  **
-- A project of the National Waste Prevention Coalition
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Forum archive:  http://www.reuses.com/nwpcarchive

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From Betsy Dorn, R. W. Beck consulting firm:

The Florida Department of Environmental Protection (FL DEP) has awarded a
grant in the amount of $228,000 to identify effective waste reduction
strategies implemented across the country that have applicability in
Florida, and to develop methodologies for measuring the impact of those
activities.  FL DEP will evaluate the findings of this project to determine
defensible measurement strategies that can be adopted by the State to permit
local governments to account for waste reduction and reuse in calculating
their progress toward achieving the State waste reduction goal.  The project
is being undertaken by R. W. Beck on behalf of the State of Florida and Polk
County, where waste reduction measurement methods will be field-tested.

R. W. Beck is seeking the assistance of the members of this listserv, the
Waste Prevention Forum, to identify representatives from across the country
to serve as a panel of national "expert" advisors for this project.
Selected panelists will be expected to participate in a full-day work
session in Florida, with reimbursement provided for travel expenses.
During the work session, advisory panel members will be asked to help
identify waste reduction programs suitable for implementation in Florida and
means by which other communities or businesses have successfully measured
the impacts of such waste reduction/reuse activities in the past.  In
addition, panel members will be asked to suggest criteria for defining
successful program implementation and potential waste reduction programs to
be pilot-tested.

If anyone has suggestions of individuals to serve on this advisory panel,
please supply contact information to Betsy Dorn via e-mail at
bdorn (AT) rwbeck (DOT) com or by telephone (in North Carolina) at (919) 387-1185.

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Excerpted from a business column by Bill Virgin in the 6/11/01 Seattle Post
Intelligencer:  

- Last year the credit card industry sent out 3.5 billion pieces of mail,
according to the market research firm BAIGlobal Inc. That's more than triple
the number sent out in 1990.  In the fourth quarter of 2000 alone, they sent
out a billion mailings.

- BAIGlobal says the response rate on those 3.5 billion mailings was .6
percent (that's right, fewer than 1 in a hundred generate a response), down
from as high as 2.8 percent in 1992. Why the slowdown in responses? It may
be that even plastic-happy spendaholic Americans can be sated. CardWeb.com
Inc. says the major credit card brands have issued 538.1 million cards, a
stunning achievement for a country with a population of 280 million.

- CardWeb says the average U.S. household credit card debt is $8,123. 

The full column is at:
http://seattlep-i.nwsource.com/virgin/26829_virgin11.shtml

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Excerpted from a 6/17/01 Associated Press business article by Seth Sutel:

Nearly two out of every three magazines on newsstands will be destroyed
(recycled or disposed of), victims of the backward economics of magazine
distribution. Despite dwindling sales, publishers still flood newsstands
with far too many copies in hopes of edging circulation numbers higher to
please advertisers. 

But now that advertising has slumped after a decade-long surge, publishers
are thinking that they can no longer gloss over their problems at the
newsstand. "The boom in advertising allowed publishers to turn a blind eye
to many of the circulation problems," said John Harrington, president of
Harrington Associates, a consulting firm in Norwalk, Conn. "Now, the
publishers have really got to look at the whole circulation structure and
say, `Can I reconstruct it?' " 

Dan Capell, an industry consultant in Ridgewood, N.J., who specializes in
circulation issues, calls the magazine-distribution business "something out
of the Middle Ages" that is long due for a sweeping overhaul. "I think
you're at a critical point where magazines can no longer justify the expense
of maintaining high circulations when the ad revenues aren't there to
justify it," he said. "The economics are changing overnight." 

The drop in magazine ad pages deepened as the industry posted a 16.9 percent
falloff last month compared with May 2000. The double-digit downturn
followed drops of 9.5 percent in April and 8.1 percent in March and put the
year-to-date loss at 9.4 percent. 

Last month the industry hired an economics consulting firm to study
inefficiencies in the newsstand system, while next month the Audit Bureau of
Circulations is due to approve an overhaul of its circulation rules. 

The most direct way of addressing the problem is simply to cut the
circulation figure that publishers promise to advertisers, but that has its
downsides. Advertisers don't like it because they reach fewer people, while
publishers see it as an embarrassing sign that they're losing their
audience. Another option is to raise prices for readers and advertisers. 

If things keep going the way they are, more and more smaller magazines may
be shut down, says Chip Block, publishing strategist at Ziff Davis Media.
"There's so much product out there that publishers are going to have to look
at their weaker products and ask whether they should be publishing this
magazine at all." 

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Excerpted from an announcement from the Massachusetts Department of
Environmental Protection (DEP), Boston, MA (forwarded by Stephen Long):  

Massachusetts DEP has issued a Request for Responses (RFR) for the Recycling
Education Assistance for Public Schools (REAPS) program.  The goals of the
REAPS program are to expand and maintain an educational program in
Massachusetts that will:
1. Increase awareness of why and how to use the 3 R's (reduce, reuse,
recycle) of the waste management hierarchy among students, teachers, school
administrators and parents;
2. Initiate or increase participation in recycling, composting and other
waste reduction activities by students, teachers, school administrators and
parents;
3. Track the number and types of recycling, composting and other waste
reduction programs in public schools and identify schools with such
programs.

Through this RFR, DEP is seeking qualified individuals or organizations to
provide the following services:  Program administration and school recycling
club management (full time);  Classroom presentations;  Assembly
presentations;  Teacher trainings;  Technical assistance on start-up and
operation of recycling, composting and other waste reduction programs in
schools;  Curriculum development.

DEP anticipates awarding multiple contracts for these services.  In their
response to this RFR, interested parties may bid on one, several or all of
the above services.  The proposal deadline is July 23, 2001.  

The RFR is available on the Commonwealth of Massachusetts Internet
Procurement Access & Solicitation System at http://www.Comm-PASS.com  Scroll
down to the "Open Solicitations" category.  Click on "By Purchasing Entity."
Scroll down and click on "Department of Environmental Protection."  Click on
"Professional Services," then on the REAPS RFR.
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