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  09 Jun 05 - ads; marketing; diaperless; materials; cities; iPod; toilets
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Link to Oodle, a new website now serving seven U.S. cities, which summarizes
classified ads from a variety of sources and lets consumers search all of
them at the same time:

http://www.oodle.com     The service is currently
available in Boston, Chicago, Dallas, Los Angeles, Miami, Philadelphia and
San Francisco, with plans to expand to other cities.  Oodle compiles
summaries of local classified ads from several local newspapers and from
online services, including Cars.com, Craigslist, eBay, Monster.com (jobs)
and CareerBuilder.com.  There is a category for free items and also a
charity directory, called "Give Locally," that lists donations and
volunteers that local nonprofits are seeking.  Oodle will also send out
e-mail alerts to consumers when items or services they are hunting for show
up in a classified ad.  Oodle is a private company based in San Mateo,

Link to Recycler.com, a website with free online classified ads: 

http://www.recycler.com     Recycler.com began in
Los Angeles and expanded in May to Allentown (PA), Baltimore, Chicago,
Dallas, Hartford, Houston, Indianapolis, New Orleans, New York, Orlando, St.
Louis and Seattle.  It includes a "Free, Swap & Barter" category.
Recycler.com is owned by the Tribune Company, which owns many media outlets,
including the Los Angeles Times, Chicago Tribune, Newsday and 26 television

Excerpted from a message from Steve Long, Massachusetts Department of
Environmental Protection (DEP), recycling markets program, Boston, MA,
responding to the 6/1/05 posting seeking examples of community-based social
marketing techniques used for waste reduction programs:

These reports and resources on the website of Aceti Associates, Arlington,
MA, might be helpful:
- http://www.acetiassociates.com/publications.html
- http://www.acetiassociates.com/resources.html

The next three items follow up on the 6/1/05 posting that mentioned the
"diaper-free" or "elimination communication" method as an alternative to

From Julie Rhodes, independent contractor, Indianapolis, IN: 

I participate in an Attachment Parenting group in Indianapolis and several
of the mommas are using "elimination communication" with their babies, with
varying degrees of success.  Those who stick with it really see results.
They know when their babies are going to the bathroom (#1 or #2) and put
them on a little infant-size toilet.  In fact, they come to meetings with
this little toilet and keep a diaper loose on their baby in case of
accidents.  I think the challenge is consistency.  Those that have the time
and energy to watch their baby all the time can pick up the signs.  I think
the flip side is that when there is an accident, often the outfit and
sometimes other things are dirtied, which would create more laundry, not
less.  It's an interesting concept, and it is supposed to allow babies to
potty train much more quickly than the average diaper-wetter.  

E-mail:  jrhodes4 (AT) indy (DOT) rr (DOT) com

Link to an article by Katherine Snow Smith in the 5/28/05 St. Petersburg
Times about the "diaper-free" method:


Link to the website for DiaperFreeBaby:

DiaperFreeBaby is a non-profit organization with local groups throughout the
U.S. and in seven other countries.

Excerpted from a message from Steve Long, Massachusetts Department of
Environmental Protection (DEP), recycling markets program, Boston, MA:

I am writing to solicit input on which recyclable and reusable materials
should be on the DEP's Recycling Industry Reimbursement Credit (RIRC) Grants
target list.  The intent of RIRC is to provide assistance to recycling
processors and manufacturers to recycle or reuse difficult-to-recycle
materials that face economic and technical challenges.  DEP may offer a
limited number of grants that could be used toward the purchase of capital
equipment, or for pilot programs to use new recycled feedstocks, or for
product development and testing grants.  The proposed draft target list

- Composting:  Food waste/residuals (residential and commercially generated,
such as from grocery stores, restaurants and food processors).

- Construction and demolition debris:  Asphalt roofing shingles;  wood;
gypsum wallboard;  carpet;  paint;  used building products/components
(windows, countertops, sinks, etc.).

- Commingled and other materials:  Mixed glass (commingled amber, clear and
green container glass; non-container glass);  mixed plastics (commingled #s
3 through 7);  street sweepings or catch basin cleanings;  mattresses;
tires;  used office furnishings.

Please submit your comments by July 6, 2005.  For more information on RIRC
grants, please contact me.  Thanks. 

E-mail:  Stephen [D O T] Long [A T] state [D O T] ma [D O T] us  

Excerpted from a 6/5/05 Reuters news service article:

Big city mayors from around the world signed a series of pacts June 5 to
improve the conditions of urban centers, capping a five-day U.N. World
Environment conference in San Francisco, the city where the United Nations
was founded in 1945. The signing ceremony on World Environment Day committed
more than 50 of the world's largest cities to "build an ecologically
sustainable, economically dynamic, and socially equitable future for our
urban citizens," organizers said. 

The accords call for 21 actions aimed at putting cities on a path to
greener, cleaner, healthier environments for their current residents and the
estimated 1 million people moving to cities each week. They covered energy,
waste reduction, urban design, urban nature, transportation, environmental
health, and water improvement programs, to be undertaken by mayors and
delegates from cities like Jakarta, London, Seattle, Rio de Janeiro,
Lausanne, and Calcutta. The agreed-on goals to develop global "Green Cities"
include: Reduce greenhouse gas emissions by 25 percent by 2030; set a policy
of zero waste going to landfills and incinerators by 2040; and have safe
drinking water for all by 2015. 

By 2030, more than 60 percent of the world's population will live in cities,
up from almost half now and just a third in 1950, U.N. Secretary-General
Kofi Annan said. Growth poses huge problems ranging from clean water
supplies to trash collection. "Already, one of every three urban dwellers
lives in a slum," Annan said in a statement. "Let us create green cities." 

Activists mark June 5, the date of the first environmental summit in
Stockholm in 1972, as the U.N.'s World Environment Day. The 2005 theme was
"greener" planning for cities, many of them hit by air pollution, fouled
rivers and poor sanitation. 

Excerpted from a 6/7/05 United Press International article by Shihoko Goto:

Apple Computer announced on June 3 that it will collect used iPod music
players for recycling at any of its Apple stores nationwide and give users a
10-percent discount on a new iPod if they buy the player the same day they
drop the old one off. 

But the California-based Apple is still on "the bad guys list," said Zeina
al-Hajj, campaign coordinator for toxic-waste disposal at Greenpeace
International in Amsterdam. She said that although recycling iPods was a
step in the right direction, "the bottom line is not about collecting waste
only." Rather, she said, Apple needs to take a leading role in manufacturing
products that are less hazardous in the first place. The "iPods become
obsolete in a year, because the battery runs out after 12 months, and it's
actually cheaper to buy a new one than to get a new battery," al-Hajj
explained. In addition, she said, Apple has made no effort to eliminate
brominated flame retardants and polyvinyl chloride (PVC) from its products,
unlike Japan's Sony, Finland's Nokia and South Korea's Samsung, each of
which has committed to phase out the toxic substances from products within
the next few years.

Excerpted from a 5/29/05 column by Rob Walker in the New York Times Sunday

"The disgusting is marvelously promiscuous and ubiquitous,'' William Ian
Miller observes in his book ''The Anatomy of Disgust,'' at the start of a
chapter titled ''Orifices and Bodily Wastes.'' Certainly you would get no
argument from the parties involved in designing a popular product called the
Clorox ToiletWand. Introduced last year, this $10 item (or ''system,'' as
Clorox calls it) differs from the traditional toilet brush by relying on a
disposable head that is tossed out after use; replacements cost about $3 a
half-dozen. This development is described by the company as a ''game
changer'' in the field of bathroom cleaning, but it is also just one example
of a growing number of products designed to help us cope with ubiquitous

According to the company, the research that led up to the ToiletWand began
three years ago and included consumer surveys as well as in-home studies of
real people really scrubbing their own toilets. These field visits were
videotaped and discussed and yielded the insight that even in the
disgust-filled context of the unclean bathroom, dealing with the toilet
stands out as really, really gross. 

Consumers were interested in something that would let them "start fresh
every time," says Mary Jo Cook, a Clorox marketing vice president. This led
to the disposable-head idea: after each cleaning, you are supposed to click
a button on the ''wand'' (a 15-inch plastic handle, basically) that drops
the head into the trash can. The wand can be holstered in a little hang tab
that you can stick to the side of the toilet or can be hidden away in a
bathroom cabinet with the replacement heads. Another insight from Clorox's
studies of the "ick factor," as they call it, was that the handle needed to
be long enough to keep the cleaner physically distant from, in Cook's words,
''other people's business.'' 

Often the product-design innovations that get the most attention are in one
way or another motivated by pleasure, be it functional or purely aesthetic.
In fact, a more typical response to the toilet brush as design project has
simply been to make the object itself look nicer. Few objects wind up being
celebrated by design fans because of their relationship to disgust. Yet
disgust is powerful, probably uniquely human and almost certainly a much
bigger part of our lives than we care to admit, as Miller makes clear in his
comprehensive book. 

Of course, the people at Clorox were probably not as interested in the
metaphysics of disgust as they were in the "ick factor." But maybe those two
things aren't so different. Actually, you can see the power of disgust
addressed in a variety of household cleaning products: the minimization of
ick contagion via the cleaning tool that does not need cleaning animates the
enormously popular Swiffer Sweeper and the various ''wipe'' products. 

Companies that devise such products probably like the possibility of
recreating the famous business model of making money not just from a razor
but also from replacement blades. But consumers like disposable solutions,
too, as a visit to any landfill will attest. ''When something disgusts us,''
Miller writes, ''we feel tainted, burdened by the belief that anything that
comes into contact with the disgusting thing also acquires the capacity to
disgust as a consequence of that contact. We thus hasten to purify
ourselves.'' Or, failing that, we hasten to buy the products that will help
us avoid that contact in the first place. 
- end -

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