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  01 Dec 06 - DMA; holidays; coins; packaging; computers; job; paper
 	**  WASTE PREVENTION FORUM  **
-- A project of the National Waste Prevention Coalition
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Forum archive:  http://www.nwpcarchive.org

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The first two messages are in response to the 11/22/06 posting noting
that the Direct Marketing Association (DMA) now requires people to pay a
$1 fee to sign up for its Mail Preference Service, and suggesting that
the time may be right for a nationally-regulated "Do Not Mail" list,
similar to the successful "Do Not Call" list.  (Previously, people could
sign up for the Mail Preference Service for free by regular mail, or pay
$5 to sign up online;  now all sign-ups are $1.)

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From Sarah Grimm, Lane County Public Works, Waste Management Division,
Eugene, OR: 

In a direct mail industry trade journal article cited in the 11/22/06
posting (http://www.dmnews.com/cms/dm-news/direct-mail/38730.html), it
has a comment option at the bottom of the article (and the article
suggests that their change is making it more convenient!????).  I
recommend we bombard them with comments.  And yes, we should start
pushing for a national "do not send list."  If everybody on the Waste
Prevention Forum spreads the word and asks at least 10 of their friends
to ask 10 of their friends to contact (who? our Senator?), we could make
waves.  Sure, our post office is now dependent on direct mail.  But we
can find ways to solve that.  Raise the price on remaining direct mail,
for example. 

E-mail:  Sarah [ D O T ] GRIMM [ A T ] co [ D O T ] lane [ D O T ] or [ D O T ] us

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From Renee Kimball, waste reduction advocate, Portland, OR:

I abhor junk mail as much as the next person.  However, using the "big
stick of the state" to make people do what I want because I think it's
right is equally abhorrent.
 
In reality, the change in fees to process junk mail removal requests is
an over-all reduction of $4 for the service.  Operative word here is
SERVICE.  Anyone out there provide a professional service for free with
NO PAYBACK for providing the service?  Sorry, government agencies do not
count as nothing the government does is for free - it costs taxpayers
regardless of whether it is provided without "apparent" cost.
 
The 11/22/06 posting said the Direct Marketing Association changed the
mailing address and now those who printed information cards must scrap
them and get new.  Actually, it would probably cost less to just write
the new address in on the old cards (or sticker over the old address) if
you did a life-cycle cost analysis of reprinting the cards vs.
correcting them.  What if there was a very good reason they changed the
address?  Why just assume it's to derail the process?  Or is this a case
of "no reason is acceptable because it inconveniences me"?
 
What if we put our energy into coming up with a means to negotiate our
desires without resorting to using the force of law to MAKE people do
what WE want?  Instead of demanding more legislation (which is great for
the herd of lawyers grazing on the aftermath), why not encourage ethical
behavior based on the trust we have in our own actions but are pretty
stingy in attributing to others.  Demanding more laws and regulations
does not foster a responsible and self-reliant society but rather one
totally dependent on the "nanny state" for all direction and solutions.
 
Last - follow the money.  Every new regulation passed costs businesses
money.  Where do you think they get the money to pay for the rise in
cost?  It is passed on to the consumer.  And if you believe that all
businesses are too greedy and should just "cut their profit", have a
chat with the accountants of businesses moving overseas.  They're not
moving because they're greedy, they're moving to stay alive.
 
E-mail:  Renee [A T] EnufWaste [D O T] com

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Link to information about the Waste Free Holidays programs in Washington
state:

http://www.wastefreeholidays.com   Waste Free Holidays - which has the
theme "Give an experience instead of stuff!" -  was started by King
County in 1996.  This waste reduction campaign now includes the King
County program (sponsored by King County and the City of Seattle) and
affiliated programs sponsored by the City of Tacoma, Kitsap County and
Thurston County.  

This year, the four programs combined have more than 250 partnering
businesses and organizations offering "experience gifts."  The
sponsoring governments provide extensive publicity for the program,
which this year includes paid TV ads.  To watch the ad, go to:
www.metrokc.gov/dnrp/swd/wastefreeholidays/wfh_TV-ad.asp

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Link to the Center for a New American Dream's "Holiday Survival Kit":

http://www.newdream.org/holiday   This website includes a variety of
resources to simplify the holidays and reduce waste.

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From Christine McCoy, City of Alexandria, VA, solid waste program,
following up on her 11/22/06 message noting the benefits of the US.
federal government trying to replace dollar bills with coins, since
coins last much longer:

I received a note from someone about this, pointing out something that I
didn't consider:  "While it is great news from a waste perspective, I
really worry about how the coins are manufactured. As you know mining is
probably the worst environmental activity there is, so I wonder if we
are better off with paper dollars or metal coins, which last forever,
but use a very nasty manufacturing process?" 

E-mail:  Christine [ D O T ] McCoy [ A T ] alexandriava [ D O T ] gov

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From Christine McCoy, City of Alexandria, VA, solid waste program,
responding to the 11/22/06 item about packaging:

I saw some potatoes individually wrapped in shrink-wrap plastic at the
store the other day. WHY???? Can you imagine? I nearly had a fit.
Unreal. Surreal. And just downright STUPID!! 

E-mail:  Christine ( DOT ) McCoy ( AT ) alexandriava ( DOT ) gov

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Link to a dialogue about what to do with old computers, on the CNET
Network (forwarded by Maggie Clarke):

http://forums.cnet.com/5208-10149_102-0.html?forumID=7&threadID=219566&m
essageID=2328333

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Link to a job posting for a program administrator/webmaster for New York
WasteMatch, a materials exchange and waste reduction service sponsored
by the New York City Department of Sanitation (forwarded by MaryEllen
Etienne):

http://newyork.craigslist.org/mnh/npo/241612717.html   The annual salary
for this 35-hour-a-week position is $30,000 - $32,000.  The application
deadline is Monday, Dec. 11, 2006.

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Excerpted from an article by John Markoff in the 11/27/06 New York Times
(forwarded by Jeff Gaisford):

XEROX SEEKS ERASABLE FORM OF PAPER FOR COPIERS
During the 1970s, researchers at Xerox's Palo Alto Research Center
explored a software technique called "garbage collection" used for
recycling computer memory. The technique allowed the automatic reuse of
blocks of memory that were storing unused programs and data. Today an
anthropologist at the center, Brinda Dalal, has become a self-styled
"garbologist" to assist in a joint effort with chemists at the Xerox
Research Center of Canada to develop an "erasable paper" system. The
goal is to reuse paper documents produced by the company's copiers -
potentially an unlimited number of times.

What she has discovered is a notable change in the role of paper in
modern offices, where it is increasingly used as a medium of display
rather than storage. Documents are stored on central servers and
personal computers and printed only as needed: for meetings, editing or
reviewing information. The pieces of paper spewed from copiers
frequently end up in the recycling bin on the same day they are printed,
she noted. Of the 1,200 pages the average office worker prints per
month, 44.5 percent are for daily use - assignments, drafts or e-mail.
In her research, scouring the waste produced by office workers, she
found that 21 percent of black-and-white copier documents were put in
the recycling bin on the same day they were produced.

Dalal's research is part of a three-year-old technology development
effort to design an add-on system for an office copier to produce
"transient documents" that can be easily reused. The researchers now
have a prototype system that will produce documents on a specially
coated paper with a light yellow tint. Currently, the process works
without toner and produces a low-resolution document that appears to be
printed with purple ink. The printed information on the document
"disappears" within 16 hours. The documents can be reused more quickly
by simply placing them in the copier paper tray. The researchers said
that individual pieces of paper had been printed on up to 50 times, and
the only current limit in the process appears to be paper life.

"People really like paper," said Eric J. Shrader, a computer scientist
who is area manager for printing systems at the Hardware Systems
Laboratory of the research center, which is known as PARC. "They like
the way it feels." The project is still very much in a laboratory phase,
he said. The researchers are still trying to refine the process, both to
increase contrast and to extend control over the lifespan of the print
process. During the 1990s, the Japanese office equipment maker Ricoh
developed a commercial system that made it possible to remove toner from
paper to make reuse possible, he said. It was possible to reuse
individual pieces of paper up to 10 times, according to Ricoh, but that
system is no longer commercially available.

Xerox has not yet decided whether it will commercialize its technology,
Mr. Shrader said, but the goal is to create a system where the specially
coated paper costs between two and three times standard copier paper,
making the total cost of the system substantially less than conventional
paper when paper is reused repeatedly. The company said the precise
nature of the technology was proprietary and that Xerox had applied for
a number of related patents covering the invention. The researchers
describe the invention as being based on compounds that can change color
when they absorb a certain wavelength of light, but can then gradually
revert to their original appearance. The compounds currently self-erase
in about 16 to 24 hours, or can be erased immediately when heated. 

The challenge Xerox faces is to find a market for a new paper printing
technology in an era when information is increasingly being viewed and
read on electronic displays of all types. 
	
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